Tri-fold
8.5 × 11 in
100lb matte cover
500 units
1.5 weeks
Wren & Co. Studio Brochure
Tri-fold
8.5 × 11 in
100lb matte cover
500 units
1.5 weeks
About the project
Wren & Co. needed a printed leave-behind that could hold its own on a trade show table — something that felt as considered as the interior design work it was promoting, rather than a generic template.
The layout leans on a strict three-column grid so the fold lines double as visual breaks between sections: services on panel one, past projects on panel two, and contact details on the back. Typography was kept restrained to let the studio's project photography carry the visual weight.
Because the piece would be handled physically, paper stock and fold direction were tested with a printed proof before the full run, to make sure the cover panel read correctly when picked up off a table.
Wren & Co. needed a printed leave-behind that could hold its own on a trade show table — something that felt as considered as the interior design work it was promoting, rather than a generic template.
The layout leans on a strict three-column grid so the fold lines double as visual breaks between sections: services on panel one, past projects on panel two, and contact details on the back. Typography was kept restrained to let the studio's project photography carry the visual weight.
Because the piece would be handled physically, paper stock and fold direction were tested with a printed proof before the full run, to make sure the cover panel read correctly when picked up off a table.
What was delivered
5
Formatting is easy to overlook when it's done well and impossible to ignore when it isn't. Here's what clients noticed — good and specific — after the manuscript came back typeset.
Wren & Co. Design Studio
Project specs
FormatTri-fold
Dimensions8.5 × 11 in
Paper stock100lb matte cover
Quantity500 units
Turnaround1.5 weeks
Tools used
Canva
InDesign
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